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Creation and managing brand value to open up new sources of revenue for utilities
刊名：
Elektrizitaetswirtschaft.
作者：
Ernst Hannemann
刊号：
721E0003
ISSN：
0013-5496
出版年：
2001
年卷期：
2001, vol.100, no.10
页码：
26-29
总页数：
4
分类号：
TM6
语种：
ger
文摘：
When liberalisation of the German energy markets was first initiated, several utilities made attempts at establishing their own brands. These tactical attempts were frequently restricted to images intended to visualise their product offerings, which were born of the new competitive situation in the liberalised energy markets. The value of a brands can only be sustainable when its recognition, established associations and product quality have been built up in integrated fashion. These elements aid in preparing the field for exploiting new sources of income through new and innovative products.
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