How Does Effectual Logic Impact Survival of High-tech Startups in an Emerging Economy? - Evidence from 99tests.com Case Study
参考中译:有效逻辑如何影响新兴经济中高科技初创企业的生存？-来自99tests.com案例研究的证据


     

作者：H. S. Krishna（Department of Management Studies, Indian Institute of Science）
M. H. Bala Subrahmanya（Department of Management Studies, Indian Institute of Science）
会议名：2014 IEEE International Conference on Management of Innovation and Technology (ICMIT 2014)
会议日期：23-25 September 2014
会议地点：Singapore
出版年：2014
页码：230-235
总页数：6
馆藏号：313577
分类号：F403.6-53/I59/(2014)
关键词：High-tech startups；Survival；Effectuation
参考中译：高科技创业；生存；实现
语种：eng
文摘：During the early stages of operation, high-tech startups need to overcome the liability of newness and manage high degree of uncertainty. Several high-tech startups fail due to inability to deal with skeptical customers, underdeveloped markets and limited resources in selling an offering that has no precedent. This paper leverages the principles of effectuation (a logic of entrepreneurial decision making under uncertainty) to explain the journey from creation to survival of high-tech startups in an emerging economy. Based on the 99tests.com case study, this paper suggests that early stage high-tech startups in emerging economies can increase their probability of survival by adopting the principles of effectuation.
参考中译：在运营的早期阶段，高科技创业企业需要克服新颖性的责任，管理高度的不确定性。几家高科技初创公司之所以失败，是因为它们无法应对持怀疑态度的客户、不发达的市场，以及在销售一种前所未有的产品时资源有限。本文利用实现原理(不确定性下创业决策的一种逻辑)来解释新兴经济体中高科技创业企业从创新到生存的历程。基于99tests.com的案例研究，本文建议新兴经济体的早期高科技初创企业可以通过采用实施原则来提高其生存概率。

注：参考中译为机器自动翻译，仅供参考。



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